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Digital Marketing Course

Adex Learnings > Digital Marketing Course

OUR OFFERED COURSES

BEGINNER

Digital Marketing Jumpstart: Start Your Journey Towards Digital Marketing Mastery – Certified Basic Digital Marketing Course (CBDMC)

ADVANCE

"Unlock Your Digital Marketing Potential: An Advanced Course for Modern Marketers" – Certified Advanced Digital Marketing Course (CADMC)

Digital marketing allows businesses to reach more potential customers, while also reducing costs. Additionally, digital marketing tactics can be tailored to target specific audiences, making it easier to find the right customers and drive more sales. With the right strategy, digital marketing can be a powerful tool for any business.
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WHY
Learn
DIGITAL MARKETING
Digital marketing is essential for any business that wants to reach new customers and increase sales. With digital marketing, businesses can reach more people in a shorter amount of time, while also cutting costs.
Here are some facts and stats that explain why digital marketing is important:
– Digital marketing is projected to reach $427.3 billion by 2023. (Statista)
– 80 percent of consumers now research products online before making a purchase. (Content Marketing Institute)
– Social media platforms have over 3.5 billion users worldwide. (We Are Social)
– Over half of all online searches are now made from mobile devices. (Statista)
– Over 50 percent of online shoppers say they’d be more likely to purchase from a brand they follow on social media. (Sprout Social)
WHY OUR
Courses

OUR COURSE – AN OPPORTUNITY

Welcome to our Digital Marketing Course! Gaining knowledge of digital marketing can enable you to effectively promote and advertise your products or services. Here, you’ll learn the fundamentals of online marketing, from creating effective campaigns to how to measure the impact of your efforts.
Our course will provide you with comprehensive knowledge about Digital Marketing. It is the perfect place for those just starting to learn about Digital Marketing.
Digital Marketing is the promotion of products or services through digital means such as the internet, websites, mobile apps, and social media. It stands apart from other forms of marketing such as radio, television, billboard, and print advertising, which don’t offer instant feedback and reports.

Learn from industry experts with years of experience in digital marketing

Get hands-on experience on the latest tools and techniques used in digital marketing space

Develop a comprehensive understanding of digital marketing strategies and best practices

Get personalized guidance and mentorship from our experts

Get access to our exclusive group of digital marketing professionals

Access to cutting-edge tools and resources to help you create successful digital marketing campaigns

Learn to leverage digital marketing to drive growth and achieve your business goals

Get certified with our official certificate program at the end of the course Receive lifetime access to our course material and resources

Get free updates on the latest trends in digital marketing

Marketing is the process of advertising and promoting a product or service to increase visibility in the marketplace and lead to sales. For example, if you have a product that you have manufactured, you need to do more than just make it available in the market – you need to actively advertise it so that people become aware of it, show interest in it, and ultimately buy it. Through Digital Marketing, you can reach a wider audience and generate more sales.
START YOUR
JOURNEY
TODAY & BECOME AN EXPERT in
DIGITAL
MARKETING
OBJECTIVE
OF OUR COURSES
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To provide comprehensive and up to date knowledge of the digital marketing industry

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To help learners understand the fundamentals of digital marketing, including SEO, SEM, SMO and SMM

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To provide practical experience of working with top brands from various industries

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To teach learners the best practices to implement digital marketing strategies for their businesses

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To help learners gain an in-depth understanding of how to measure the success of their digital marketing campaigns

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To build the confidence and skills of learners to effectively use digital marketing tools and strategies

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To equip learners with the knowledge to create and implement successful digital marketing strategies

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To provide learners with the skills to optimize their websites for better ranking and visibility

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To help learners understand the legal and ethical implications of digital marketing

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To provide learners with the ability to stay up to date with the latest technologies and trends in the digital marketing industry

SIGNIFICANT FEATURES:

Adex-Learnings Certified Course

24 x 7 Availability (WhatsApp Group)

Assignments, Projects & Exams

Opportunities for Internships -
2 Candidates

Assistance in Placements for Top Performing Freshers & Experts

WHO SHOULD ATTEND?

BUSINESS OWNERS

ENTREPRENEURS

STUDENTS

FREELANCERS

MARKETERS

DIGITAL MARKETING PROFESSIONALS

BLOGGERS/
VLOGGERS

INFLUENCERS

SALES PROFESSIONALS

OTHER PROFESSIONALS (HR, IT, FINANCE)

COURSE TYPE
COURSE DURATION

ON-SITE

Gulberg-III, Lahore

ONLINE

Optional

BEGINNERS

ADVANCED

6

WEEKS

6

WEEKS

ATTENDANCE REQUIREMENT
SCORE

90%

PHYSICAL

10%

ONLINE

90%

MANDATORY

100

MAX SCORE

60%

PASSING SCORE

ADVANCED COURSE
Fee
40,000 PKR
VALUED AT PKR. 75,000
Instalment Option – Pay PKR. 40,000 in
2 Instalments. PKR. 30,000 & PKR. 10,000
Pay Full Fee in Advance and Save PKR.
5,000. You Pay PKR. 35,000 Only
BEGINNERS COURSE
Fee
30,000 PKR
VALUED AT PKR. 70,000
Instalment Option – Pay PKR. 30,000 in
2 Instalments. PKR. 20,000 & PKR. 10,000
Pay Full Fee in Advance and Save PKR.
5,000. You Pay PKR. 25,000 Only
ADVANCED COURSE (ONLINE)
Fee
28,000 PKR
VALUED AT PKR. 75,000
BEGINNERS COURSE (ONLINE)
Fee
25,000 PKR
VALUED AT PKR. 70,000
Register now
PAYMENT MODE
  • Cash
  • Bank/Online Transfer
  • Cheque, EasyPaisa, JazzCash

No OR Late Payment Will Cause Discontinuation of The Course

Call Us at +92 348 6734 718
Course Type

On-Site

Gulberg-III, Lahore

Online

optional

Course Type

Online

Course Duration
Beginners

6

Weeks

Advance

6

weeks

attendance requirement
90%
10%
physical
online
score
100%
60%
max score
passing score
attendance requirement
90%
mandatory
score
100%
60%
max score
passing score
advanced course
Fee
40,000 Pkr
valued at pkr. 75,000
Instalment Option – Pay PKR. 40,000 in 2 Instalments.PKR. 30,000 & PKR. 10,000
Pay Full Fee in Advance and Save PKR. 5,000. You Pay PKR. 35,000 Only
beginners course
Fee
30,000 Pkr
valued at pkr. 70,000
Instalment Option – Pay PKR. 30,000 in 2 Instalments.PKR. 20,000 & PKR. 10,000
Pay Full Fee in Advance and Save PKR. 5,000. You Pay PKR. 25,000 Only
beginners course (Online)
Fee
25,000 Pkr
valued at pkr. 70,000
advanced course
(Online)
Fee
28,000 Pkr
valued at pkr. 75,000
Register now
beginners course (Online)
Fee
25,000 Pkr
valued at pkr. 70,000
advanced course
(Online)
Fee
28,000 Pkr
valued at pkr. 75,000
Register now
Payment mode
  • Cash
  • Bank/Online Transfer
  • Cheque/EasyPesa/JazzCash
*  No OR Late Payment Will Cause Discontinuation of The Course
Call/WhatsApp Us at +92 348 6734 718
FAQS
FREQUENTLY ASKED QUESTIONS
WHY ADEX LEARNINGS?
When it comes to digital marketing, it’s essential to have a thorough understanding of the ever-changing landscape. That’s why our digital marketing courses are perfect for beginners and advanced learners alike. Our courses are designed to give you the knowledge, skills, and confidence you need to become an industry leader. At Adex Learnings, we have an experienced team of digital marketing experts who are working with top brands from all industries. This means that our courses are packed with real-world knowledge and insights, so you can start making an impact as soon as you’re done learning. And, with our hands-on approach and individualized guidance, you can be sure that you’ll get the attention you need to succeed.
So, if you’re looking to take your digital marketing skills to the next level, our courses are the perfect choice. With our expertise and dedication to your success, you can be sure to become an expert in no time.
WHO IS RESPONSIBLE FOR AWARDING COURSE CERTIFICATIONS?
Adex Learnings will award the certifications. Leading experts from the digital marketing industry will be invited for the certification award ceremony.
WHAT MAKES THESE THE BEST DIGITAL MARKETING COURSES AVAILABLE IN PAKISTAN?
Our digital marketing courses are the best in the country. We provide comprehensive learning material and hands-on experience to help our students develop the skills they need to succeed in this field. Our courses cover everything from SEO, Google Adwords, content marketing, and social media to website optimization and analytics. Our experienced instructors are always on hand to provide guidance and answer any questions you may have. With our courses, you’ll be able to develop the skills necessary to become a successful digital marketer and take your career to the next level. So, if you’re looking for a comprehensive digital marketing course, look no further than our courses – the best in the country.
WHAT IS THE DURATION OF THESE COURSES?
Total duration of the courses is 6 weeks. Candidates will get revision sessions and then there will be exams as well.
WHAT WILL BE THE DURATION AND FREQUENCY OF THE SESSIONS/CLASSES?
Duration of the Sessions/Classes will be 2 Hours and sessions will be held twice a week:
Saturday – 11:00 AM to 1:00 PM for Advance Course & 1:30 PM to 3:30 PM for Beginners Course
Saturday – 12:30 PM to 02:30 PM
Sunday– 11:00 AM to 1:00 PM for Advance Course & 1:30 PM to 3:30 PM for Beginners Course
Sunday– 12:30 PM to 02:30 PM
ARE THERE ANY BASIC REQUIREMENTS FOR THESE COURSES?
Candidate should have their own laptop only. All the study material, tools etc. will be provided by Adex Learnings.
WILL THERE BE A WAY FOR ME TO REACH OUT TO THE INSTRUCTOR(S) OUTSIDE OF CLASS HOURS?
Yes, Adex Learnings will create WhatsApp & FB Groups for the convenience of the candidates which will help in coordination between the candidates and instructors at specified times.
ARE THE COURSES GOING TO BE MOSTLY PRACTICAL AND HANDS-ON OR JUST THEORETICAL?
Candidates will be involved in a range of tasks and undertakings to become familiar with the different Digital Marketing ideas and strategies, such as the successful management of multiple digital advertising campaigns.
DO YOU PROVIDE A REFUND POLICY?
Yes! Candidates can decide to discontinue the course after attending the 1st session of our course(s). However, 25% of the total amount paid will be deducted against registration and admin expenses.
WHAT IS THE PAY/SALARY RANGE FOR INDIVIDUALS WORKING AT DIFFERENT DIGITAL MARKETING POSITIONS?
A student or recent graduate/entry level with no prior experience can begin their career as an executive and make between PKR 50K-80K per month in Pakistan. As a digital marketing head, their salary could potentially be over PKR 175K-200K.
DISCLAIMER: Adex Learning will never make any promises to get a job for the candidates who will attend our course(s). However, star performers of a particular course might be referred for any suitable/available position in the market.
COURSE
 CONTENT

SMO COURSE OUTLINE

Social Media Channels
Why is SMO Important?
Social Media Strategy
Keyword/Hashtag Research on Social Media
Profile Optimization
Content Optimization
Content Scheduling
Content Calendar
Types of Posts
How to Evaluate Best Performing Posts
Social Media Analytics
Social Media Automation

SEO COURSE OUTLINE

Introduction to Search Engine
Introduction to Search Engine Optimization
Keyword Research
On-Page Optimization
Off-Page Optimization
Video Optimization
Competitive Analysis
SEO Content
SEO Audit
Measuring & Reporting on SEO Success
Mobile SEO
Designing for SEO
Things not to do in SEO

SEM COURSE OUTLINE

Google as Marketing Platform
Introduction to Google Ads
Setup of Google Ads Account
Keeping Track of Profits – Conversion Tracking
Types of Campaigns
Campaign Structure
Structuring Your Ad Groups
How to Make Audience
Keywords in Depth
Understanding Keyword Match Types
Negative Keywords
Writing Killer Ads
Ad Extension
Multiple Ad Extensions
Google Bidding Strategy
Profitable Bidding Strategies
Google Merchant Center
Expanding & Refining Campaigns
Dynamics of AdWords Auction
Analysing and Optimising Campaign Performance

SMM COURSE OUTLINE

Introduction
Social Media Content Marketing
Social Media Paid Marketing
Facebook and Instagram Paid Marketing
Overview of Facebook Business Manager (Basic Idea)
Understanding Facebook Ads Objectives and their Optimization Events
Features and Controls of Ads Manager (A deeper dive into Ad Account)
Types (Broad) of Audiences and Audience Creation
Funnel Structure: Understanding the Audiences at Advance Level
Tracking the campaign performance
How to Formulate an Effective Creative Brief?
Snapchat Paid Marketing
TikTok Paid Marketing
LinkedIn, Twitter, Pinterest and Reddit etc.

Register now
OUR TRAINERS
ZAIN HAMEED
UMER SHAUKAT
SYED ASAD NAQVI
COURSE
 CONTENT

SMO COURSE OUTLINE

Social Media Channels
Why is SMO Important?
Social Media Strategy
Keyword/Hashtag Research on Social Media
Profile Optimization
Content Optimization
Content Scheduling
Content Calendar
Types of Posts
How to Evaluate Best Performing Posts
Social Media Analytics
Social Media Automation

SEO COURSE OUTLINE

Introduction to Search Engine
Introduction to Search Engine Optimization
Keyword Research
On-Page Optimization
Off-Page Optimization
Video Optimization
Competitive Analysis
SEO Content
SEO Audit
Measuring & Reporting on SEO Success
Mobile SEO
Designing for SEO
Things not to do in SEO

SEM COURSE OUTLINE

Google as Marketing Platform
Introduction to Google Ads
Setup of Google Ads Account
Keeping Track of Profits – Conversion Tracking
Types of Campaigns
Campaign Structure
Structuring Your Ad Groups
How to Make Audience
Keywords in Depth
Understanding Keyword Match Types
Negative Keywords
Writing Killer Ads
Ad Extension
Multiple Ad Extensions
Google Bidding Strategy
Profitable Bidding Strategies
Google Merchant Center
Expanding & Refining Campaigns
Dynamics of AdWords Auction
Analysing and Optimising Campaign Performance

SMM COURSE OUTLINE

Introduction
Social Media Content Marketing
Social Media Paid Marketing
Facebook and Instagram Paid Marketing
Overview of Facebook Business Manager (Basic Idea)
Understanding Facebook Ads Objectives and their Optimization Events
Features and Controls of Ads Manager (A deeper dive into Ad Account)
Types (Broad) of Audiences and Audience Creation
Funnel Structure: Understanding the Audiences at Advance Level
Tracking the campaign performance
How to Formulate an Effective Creative Brief?
Snapchat Paid Marketing
TikTok Paid Marketing
LinkedIn, Twitter, Pinterest and Reddit etc.
Register now
OUR TRAINERS
ZAIN HAMEED
UMER SHAUKAT
SYED ASAD NAQVI